Jaws&Claws is a hypothetical pet store. The focus of this project is branding and identity.


Dogs, Cats, Birds, and Fish are the standard for household pets. Jaws&Claws specialize in ‘alternative’ pets of the reptilian and amphibian families. The idea behind the Jaws&Claws design is that they are the “anti-cute” — the alternative to “normal” pets. At Jaws&Claws, Nothing’s cute and fuzzy except lunch. The mousey Jolly Rodger coupled with the slogan is comical and the pack