Bike Month in Edmonton! For this campaign we went heavy on social and #shoplocal. We shot all our own photography for our social platforms. In this strategy, we used supplier imagery from Trek, Norco, and Specialized. These images were also used for city billboards, google display ads, and campaign landing page headers. We made use of email marketing, social media, city billboards, and landing pages in this campaign. We focused heavily on supplier driven imagery and curated landing pages featuring gear for the many forms of cycling we carry.
Bike Month is a city-wide initiative focusing on all the awesome cyclist-centric activities and features in Edmonton. And this year in particular the city launched new bike lanes throughout major parts of the city. As such, United used the opportunity to talk about summer riding, mountain biking, road biking, group and family rides, and a ton more.