Mother’s Day


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We in the marketing department of United Sport & Cycle were pretty tired of the same old story for Mother’s Day. So we changed it.

Instead of offering a free spa discount with every purchase, or offering flowers, we decided to recognize the bad ass women who shop at our store. They are cyclists, hockey players, goalies, swimmers, runners, and so much more. So instead of saying “here’s some flowers” we said “Take a Hike”.

Creative Direction + Concept Development + Design + Advertising Campaign

Created with supplier-specific visuals

Purpose:

To promote sport-related gift ideas for Mother’s Day

Media:

Facebook Advertising & Posts
Instagram Advertising & Posts
Website Landing Pages with Feature Products
Email Marketing Campaign