Father’s Day was created as a mirror of our Mother’s Day campaign. We focused on great gift ideas for dad such as Fan Gear, Cycling Gear, and Lifestyle Apparel and footwear.
Driving this campaign are the brands. As such, we use brand-specific imagery and feature collections of gear both brand and activity focused. We emphasize gifts directly relating to Dad’s personal interests. Be it Cycling or watching NFL, United has the perfect gift for your dad.
To drive this message we utilized email marketing, landing pages, and digital advertising. We also put together an organic social campaign highlighting the awesome dads on United’s staff.