Take the Summer Off

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An ex-boss of mine picked up and moved her family back to Kelowna a few years ago. She recently got ahold of me and we worked together on an advertising campaign for her current workplace—Kelowna Chevrolet. It was great to work with her again and I must say I’m quite pleased with our results!

For this campaign I received a brief and basic visual directions. From there I created carousel ads for facebook, organic social posts, website hero images, and city billboards. Kelowna Chev wanted the creative to be eye-catching and summery. So I tackled this by implementing a bit of a bold vacation feel with sunshine and lots of blues and yellows. The messaging was simple and to the point. All these elements came together nicely for a visually cohesive and clear message of savings and summer.