The Paint Champs project came to me as a quick-turnaround logo development subcontract. A marketing company required a logo design for an Edmonton-based commercial paint company. Though very little detail was provided I will admit I quite enjoyed playing with this one.
I created the arm illustration from a photograph to communicate the idea of a strength. The customer had mentioned liking the style of old-school boxers. From there I explored the idea of paint eventually settling into the “paint swoosh” you see in the final. With the addition of a paintbrush the “strong arm boxer painter” style logo started to take shape.
I am partial to design that contrasts its context so I just couldn’t pass up trying this logo in a nice pastel pink and blue. This first round of colour choices, of course, did not make the cut and we settled on a strong blue, red, yellow, and orange.
The resulting logo is colourful, strong, and conveys the service the company is offering. The ability to use the “paint swoosh” as a design element provides this brand with a bit more creative possibility in its application.
Thanks for trusting me with your logo development, Paint Champs!